Nirvana Brands Launch
It all begins with an idea.
Shaneel Group and Nirvana Brands, a newco created by Shaneel Group Founder Dilesh Mehta, announces worldwide distribution agreement with L’Oreal for Guy Laroche and Paloma Picasso perfumery.
The ambition is to position for long term growth both Guy Laroche and Paloma Picasso at the heart of consumer retail.
L’Oreal and Shaneel Group have today announced they have signed a worldwide distribution agreement which sees Shaneel Group become the official distribution partner for L’Oreal of these brands, taking over from L’Oreal affiliates across the world.
L’Oreal believes there are opportunities to build for growth outside its core business, given the right focus and support. Guy Laroche and Paloma Picasso are classical heritage brands that enjoyed a great following years ago, and as such, L’Oreal is trusting Shaneel Group to bring them to new heights.
Shaneel Group (which includes Designer Parfums) has the knowledge, the team and the breadth of contacts in the industry to quickly pick up, stabilize, and set for growth Guy Laroche and Paloma Picasso. Other brands in the Shaneel Group’s portfolio include JENNIFER LOPEZ, FORMULA ONE, NAOMI CAMPBELL, CERRUTI 1881.
Nirvana Brands is a new company created by Shaneel Group Founder Dilesh Mehta to focus on perfumery distribution and brand building across the world using an efficient and modern go to market structure.
Dilesh Mehta, Chairman and CEO of Shaneel Group and Nirvana Brands said: « We are honoured L’Oreal is trusting our ability to take over these brands, and give them the focus and care they deserve. We have created a structure that, together with the support of L’Oreal teams, will update and upgrade these amazing brands, with a clear ambition to set them for growth in key markets where they have strong roots.” For more information on Nirvana Brands, please email: info[at]nirvanabrands.com.
Nirvana Brands has partnered with ‘Akash Agency’ - a conscious agency whose expertise lies in peer2peer marketing, digital design, social commerce & brand experience.For more information visit https://www.akashagency.com/