Approach
PARTNERSHIPS
Working in partnership with brand owners, we utilize our years of experience and skills to translate the brand DNA into the world of fragrances.
DIRECT RELATIONSHIPS
Our direct relationships with suppliers, fragrance houses and fillers provides us with a deep understanding of manufacturing models and economics.
TALENT POOL
Having invested a considerable amount of time and effort building solid partnerships, we have access to some of the best creative and design agencies around.
Nirvana brands is a dynamic fragrance company based in the UK founded by Dilesh Mehta, a world renowned fragrance entrepreneur with a track record of developing sustainable brand franchises and new distribution channels.
The company has been built and evolved from strong foundations established in 2002.
At Nirvana Brands we believe that consumers in the beauty industry, now more than ever, seek and indulge in authentic experiences . As a result of this, there is an emergence and rebirth of “Classic Beauty Brands”.
Nirvana Brands enables the development of these latent classics. We provide laser focus on the development and distribution of these brands, returning them to growth, working hand in hand, and with flexibility, to find collaboration models that suit the parent company.
Hence enabling the parent company to single-mindedly focus on “Major Blockbuster” development and drive growth of their core franchises, while maintaining brands that otherwise would erode year after year.