About
MISSION
To become the preferred partner of the top 5 multinational fragrance companies enabling growth of their Latent Classic Brands.
VISION
To provide expert attention and focus, maintaining and developing these Latent Classic Brands, even creating Line Extensions and new Pillar Launches, under the stewardship of the parent company.
GOAL
To drive disproportionate growth by fully leveraging the white space/large untapped potential of “Forgotten Classics “ via strong brand building and global go to market expertise.
Nirvana brands is a dynamic fragrance company based in the UK founded by Dilesh Mehta, a world renowned fragrance entrepreneur with a track record of developing sustainable brand franchises and new distribution channels.
The company has been built and evolved from strong foundations established in 2002.
At Nirvana Brands we believe that consumers in the beauty industry, now more than ever, seek and indulge in authentic experiences . As a result of this, there is an emergence and rebirth of “Classic Beauty Brands”.
Nirvana Brands enables the development of these latent classics. We provide laser focus on the development and distribution of these brands, returning them to growth, working hand in hand, and with flexibility, to find collaboration models that suit the parent company.
Hence enabling the parent company to single-mindedly focus on “Major Blockbuster” development and drive growth of their core franchises, while maintaining brands that otherwise would erode year after year.