Ambitious . Agile . Approachable
A company that has been built and evolved from strong foundations.
Strong foundations established in 2002
Nirvana brands is a dynamic fragrance company based in the UK founded by Dilesh Mehta, a world renowned fragrance entrepreneur with a track record of developing sustainable brand franchises and new distribution channels.
Indulging authentic experiences.
At Nirvana Brands we believe that consumers in the beauty industry, now more than ever, seek and indulge in authentic experiences . As a result, there is an emergence and rebirth of “Classic Beauty Brands”.
Developing latent classics.
Working hand in hand with brand owners and fragrance suppliers we develop these latent classics, and provide laser focus on the distribution of these brands - returning them to growth, working with flexibility, to find collaboration models that suit our parent company.
“This enables our parent company to single-mindedly focus on “Major Blockbuster” development and drive growth of their core franchises, while maintaining brands that otherwise would erode year after year.”
— Nirvana Brands -